New business development for a built environment expert
Built environment expert​
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The construction and real estate industries are being disrupted by digitalization and new technologies. Our client is a built environment expert with ambition to be the forerunner in smart solutions. They wanted to develop new business in the emerging smart building -market and conduct investment analysis on the new business, to achieve large growth and substantial social impact.
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Success criteria
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Identify opportunities for new business development in the smart building -market,
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Validate the desirability, feasibility and viability of the opportunities,
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Deliver business models, business cases, recommendations and identified risks of the opportunities, to support the investment decisions.
We analyzed the resources and capabilities of the client and conducted a market analysis, to identify growth opportunities fit with company strengths and unique capabilities. We interviewed potential customers to identify the needs and unsolved problems of 20 most potential construction and real estate clients. The market and customer analysis provided us with valuable insights and validation for new business development.
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Together with the client, we identified 3 business opportunities and validated the desirability, feasibility and viability of the opportunities. Finally, we delivered the client the business cases, recommendations and identified risks regarding the 3 potential investments.
The business development process was very customer oriented and iterative. As the outcome of the project, the client got valuable insights on needs of potential customers, development of the market, and 3 investment-ready proposals for new business development in the smart building -market.
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The new business opportunities were in line with the clients ambition to be the forerunner of the smart building -market, and to achieve large growth as well as social impact. The opportunities have potential for large growth by disrupting the industry with new digital solutions, as well as social impact by tackling wicked problems in the built environment.
