Clarifying the strategic ambition with the board of directors
Leading media research company
Our client is an industry leader, operating in audio and media measurement. To maintain their burning ambition, they had identified a need to clarify the board’s long-term strategic ambition to steer business model development. In addition, several significant changes affected the stability of their business model: changes in privacy legislation, increasingly global competition, and shifts in consumer behaviour.
The top management wanted to create alignment about the implications of these changes to their current business and clarify their strategic ambition to future-proof their business and competitive position.
Success criteria
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Identify a broad spectrum of changes that may shift the operating conditions into a new direction
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Develop a sophisticated decision analysis model to evaluate strategic options in different plausible future conditions
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Identify strategic choices that are robust to changes and create most value in terms of long term competitive position
Stakeholder analysis highlighted potential new business opportunities and threats, which puts the current business model at risk.
We analysed company owners, customers, and key partners' views on the most critical driving forces that shape media and its measurement. Stakeholder analysis highlighted potential new business opportunities and threats, which puts the current business model at risk.
Based on the analysis, the results were presented and discussed together with top leadership and the board of directors on a strategy day. In addition, to ensure a shared understanding of the board, we introduced the opportunities as tangible business concepts.
The board evaluated different opportunities with the use of a mathematical evaluation model. The model helped turn opinions into concrete and measurable discussion points and focus the attention on topics with the most diverse views.
Through the alignment, board members set the ambition level and business objectives to steer business model development.
The board evaluated different opportunities with the use of a mathematical evaluation model. The model helped turn opinions into concrete and measurable discussion points and focus the attention on topics with the most diverse views.
After the assignment, top leadership had a clear mandate and concrete long-term objectives from the board and owners to develop the business model and new services.
The client got a holistic view to the critical changes in their business. They had a shared understanding of the changes' impacts and alignment on actions to maintain their competitive position also in the future. They also got valuable insights into customer needs and willingness to use potential new services.
After the assignment, top leadership had a clear mandate and concrete long-term objectives from the board and owners to develop the business model and new services.
In addition, the customer also has tangible actions for the next steps and a good momentum from stakeholders to continue the work.
